Palin joining Fox News as contributor

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NEW YORK — When Sarah Palin abruptly stepped down as Alaska
governor in July before the end of her first term, many questioned how
she could maintain a national presence without the platform of elected
office.

That hasn’t proven a problem for the onetime
Republican vice presidential nominee, who has kept herself at the
center of political debate with a best-selling book, an appearance on
“The Oprah Winfrey Show” and controversial Facebook
postings. Now Palin has found another way to stay in the spotlight: by
signing on as a contributor for the top-rated Fox News Channel.

Palin, who will make her debut Tuesday night on “The
O’Reilly Factor,” will appear regularly as a commentator on the
network. She’ll also be one of the hosts of an occasional series called
“Real American Stories” about how everyday Americans cope with
challenges.

With her hiring, Fox News
gets a high-profile figure whose pronouncements on issues such as
health care reform have helped drive contentious partisan debate — it
was her Facebook post that first raised the term “death panels.”

“She is one of the most talked about and politically polarizing figures in the country,” said Bill Shine, the network’s executive vice president of programming. “First off, we hope she brings that.”

Palin, in turn, gets a large megaphone. Last year, Fox News drew a record primetime audience of nearly 2.2 million viewers, more than CNN and MSNBC combined, according to Nielsen.

But whether Palin is able to use her perch at the
network to enhance her stature for a possible 2012 presidential run
remains to be seen.

“It will be hard for her to use this broaden her political base,” said Darrell M. West, a political analyst at the Brookings Institution
and author of the book “Celebrity Politics.” “It will strengthen her
support among conservatives, but she already does well among that
group.”

Since exploding into public view as Sen. John McCain’s running mate in 2008, Palin has drawn a mixture of adoration and
indignation for her provocative statements, delivered in her trademark
folksy manner.

While clearly comfortable with the camera, Palin
nevertheless struggled in some television interviews during the race,
particularly during an infamous series of sit-downs with CBS anchor Katie Couric,
in which she rambled and appeared unprepared. The interviews inspired a
widely disseminated spoof on “Saturday Night Live” and caused
considerable angst within McCain’s campaign.

During an interview with “60 Minutes” that aired Sunday, top McCain strategist Steve Schmidt said Palin also caused problems by frequently making incorrect public
statements, such as claiming falsely she was exonerated by an ethics
investigation in Alaska.

“That opened the door to criticism that she was
being untruthful and inaccurate,” Schmidt said. “And I think that is
something that continues to this day.”

Palin’s suggestion on Facebook this
summer that “death panels” would determine whether seniors and the
disabled deserved health care was voted the biggest political lie of
the year by readers of Politifact.com, the nonpartisan fact-checking
site run by the St. Petersburg Times.

Shine said he was not concerned Palin would make false assertions on the air.

“Along the way, we’ll talk to her and have
conversations and I’m sure everything will be fine,” he said, adding
that the expectations that Palin will utter something controversial
will likely drive viewership. “In the end, that’s probably going to
help us in that that’s what people will want to watch.”

Republican strategist David Carney, a veteran of the first Bush White House, said Palin was canny to sign up for a limited role on Fox News.
The occasional, selected appearance “is probably safer for keeping her
presidential possibilities open than a daily show where she’d have to
come up with something innovative and entertaining and provocative for
42 minutes, five days a week,” he said.

Still, Marty Kaplan, a former Democratic speechwriter and director of USC’s
Norman Lear Center, which studies the impact of entertainment on
society, said Palin’s new gig will not help her overcome her biggest
vulnerability: her limited experience in public office. When she left
office, she had 18 months remaining in her first term.

“The narrative that hurts her the most is one that she herself began, which is she’s not interested in governing,” Kaplan said.

It is not unusual for a presidential aspirant to play pundit. From 1975 to 1979, Ronald Reagan helped build his national following by delivering more than 1,000 three-minute radio broadcasts on subjects ranging from the Soviet Union to personal reflections on marriage, religion, war and death.

But no one has ever moved from a TV studio to the Oval Office. Patrick J. Buchanan, a combative staple on the cable talk-show circuit, tried three times and failed to win the presidency.

David Winston, a Republican pollster and strategist, said it’s up to Palin whether she can use her airtime as a launch pad.

“You’ve certainly got plenty of people who spend a
lot of time doing commentary on TV who’ve got some really thoughtful
and interesting things to say,” he said. “And there a plenty of people
who don’t. It will depend on her to come up with the quality and the
content that engages people.”

(c) 2010, Los Angeles Times.

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Distributed by McClatchy-Tribune Information Services.

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