debuted a new wireless handset late Wednesday designed to further the
company’s position with the burgeoning Android operating system.
At a press event at the Consumer Electronics Show in
lifted the wraps on the Backflip, which features both a touch-screen
and keypad similar to the company’s latest offering: the popular Droid
handset that went on sale at
The major difference on this device from the Droid
is that the Backflip has its keypad in the back, which can fold out
rather than slide out.
The device also features the company’s MotoBlur
software, a platform that is designed to integrate social networking
and other communications features easily for the user. MotoBlur is
featured on the Cliq — which
co-CEO who leads the handset business, said the company intends to
launch the device sometime in the first quarter of this year, but did
not give a specific launch date, carrier partner or price on the device.
In its own news conference earlier in the day, however,
re-vitalize its once mighty handset business, and is betting heavily on
new Android phones to do it. Android is the mobile phone operating
system developed by
“Our brand name still has tremendous relevance around the world,” Jha said at the news conference. He was recruited to
for the Droid, the company may feel some pressure this year as the
carrier turns its attention to webOS phones from Palm. Having the
Backflip at
“We expect
—
(c) 2010, MarketWatch.com Inc.
Visit MarketWatch on the Web at http://www.marketwatch.com
Distributed by McClatchy-Tribune Information Services.