2009 was a year of extraordinary growth in which it transformed from a
fad to a phenomenon that now reaches more than 350 million users
globally and surpassed dot-com pioneer
But as the social networking giant gears up for more
expansion in 2010 — the latest sign being a deal to nearly triple its
office space in
Such controversies may be a chronic conundrum for
needs to encourage users to make more information available to
advertisers. But its popularity is based in part on the expectation of
users that they will control their data.
“
Its reach spans more than the facebook.com site familiar to users,
where they can keep up with the doings of friends and family, and now
encompasses thousands of other Web sites that use its Facebook Connect
function and the communication features it offers.
For it to seriously challenge
In the meantime,
dramatic expansion in 2010. Only seven months after it consolidated
operations in a 150,000-square-foot headquarters in
And
founder and CEO, recently said he anticipated the company’s payroll,
now exceeding 1,000 globally, would grow by 50 percent in 2010. The
expansion in work force is expected to be gradual, with
But the growth will not be without challenges. Over
the years, the company has faced criticism over changes that, some
users say, compromise privacy. The latest came in a complaint filed by
the
“We’ve had a tremendous response. Tech bloggers and security experts think we’re on to something important,” said
The EPIC complaint, signed by nine other privacy and consumer-protection organizations, was triggered by changes
While
Despite the complaints, the company’s business has shown no signs of slowing down.
recent adoption of a dual-class stock structure, which would protect
the voting power of current investors, has also stoked speculation that
it could pursue a
has been buying privately held shares from employees at valuations that
may discourage internal pressures for an IPO. Those deals, according to
recent reports, put
Still, an IPO next year is a possibility. “There is
a cohort of technology companies that could likely go public in 2010,
if they want to, and
Via McClatchy-Tribune News Service.