‘Call of Duty’ game sales top $1 billion

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HOLLYWOOD
— The video game industry got a shot of good news Wednesday before
what’s expected to be a final dose of bad news on 2009 Thursday.

Activision Blizzard Inc. said sales of its blockbuster “Call of Duty: Modern Warfare 2” have exceeded $1 billion worldwide since it launched Nov. 10.

Although the Santa Monica-based
publisher didn’t specify how many units it had sold, that’s probably
close to 15 million based on the 8 million units the game sold in its
first week, generating $550 million in receipts.

That means the game probably already is, or soon
will be, ahead of the 14.4 million units of “Call of Duty: Modern
Warfare” sold in 2007, previously the bestselling title in the hugely
popular 6-year-old “Call of Duty” military shooter series.

“Modern Warfare 2” now ranks among the bestselling
video games of all time, including sequels to the “Grand Theft Auto”
and “Super Mario” series.

Although sales of video games, which cost $60 or more each, are difficult to compare with theatrical box office, Activision is no doubt thrilled that its $1-billion-plus game may now be compared to “Avatar,” which recently became only the fifth movie ever to gross more than $1 billion worldwide.

The game’s continued success is good news for
Activision and the industry but is far from enough to make up for what
has been a difficult year for video game disc sales.

The NPD Group, which tracks retail game revenue in the U.S., will release its final figures for 2009 on Thursday afternoon.

December, always the biggest month for the industry
because of holiday purchases, is expected to be as disappointing as the
first 11 months of the year, when game sales fell 11 percent and total
revenue, including hardware and accessories, was down 12 percent.

Sales of music games have been particularly hard hit
during the economic downturn. That’s just as painful as “Modern Warfare
2” is profitable for Activision Blizzard.

Activision owns the “Guitar Hero” franchise and released four sequels or spinoffs from September to December.

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(c) 2010, Los Angeles Times.

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Distributed by McClatchy-Tribune Information Services.

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