Robert Rodriguez, FactoryMade Ventures CEO John Fogelman and Cristina
Patwa said they are looking to serve a U.S.-born Latino market they
believe is underserved with their El Rey Network. It’s one of four new
independent networks Comcast announced today that was selected among
more than 100 proposals.
As part of the news, the El Rey group announced
the formation of Tres Pistoleros, which will develop programming for El
Rey, creating content across multiple platforms including reality,
scripted and animated series as well as movies, documentaries, music,
comedy and sports programming. El Rey will primarily be in English and
showcase Hispanic producers, celebrities and public figures.
“What we’re
going to offer is not currently out there,” Rodriguez told Deadline. “The majority of the players today are doing a fantastic job serving the
first generation [of Latinos in America], and what we want to do is
serve their offspring.”
