The recession has encouraged us to cut our frivolous spending.
Environmentalism has encouraged us to cut our frivolous waste. The
result? The market for sustainably-branded products is more competitive
than ever.Â
Take, for example, your options for purchasing a sustainable water bottle. Consuming
water may seem like one of the simplest human functions, but each
hydration delivery system in the crowded eco market offers a different
environmental pedigree. My Eco Can advertises its “reusable, earth-friendly can made from corn-starch based polylactic acid.” The Eco-Canteen is a “BPA free, food grade stainless steel carabiner” that’s “made in a sustainable manner in China.” The Rive’s glass water bottles “combine fashion, function and sustainability” and are free of BPA, phthalate, PVC, cadmium, and lead. A portion of H2OMG’s sales go toward making “clean water a reality for families in rural india.” Lifefactory cuts to the chase: It claims to make the “purest water bottle on the market.”
