From Chick-fil-A to Amazon, Why Companies Take a Stand on Social Issues


Last week, billionaire Amazon founder Jeff Bezos and his wife MacKenzie
pledged $2.5 million to help pass a referendum on same-sex marriage in
Washington State. With the donation, the Bezoses became the largest
public financial backers of gay rights in the country — and the liberal
answer to Chick-fil-A president Dan Cathy, who made waves two weeks ago
when he affirmed his company’s opposition to gay marriage.

But in terms
of what they sell, neither Amazon nor Chick-fil-A has anything to do
with gay marriage, so why did Bezos and Cathy each enter the political
arena by making a statement on a divisive social issue?