Kevin Smith’s ‘Red State,’ about a homophobic church, becomes its own media circus

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PARK CITY, Utah — Even by the Sundance Film Festival’s hype-saturated standards, the Sunday premiere for Kevin Smith’s religious horror movie “Red State” resulted in a perfect storm of
publicity mongering that dovetailed into a do-it-yourself movie release.

For weeks leading up to the fest, “Red State” had been touted as one of Park City’s hottest tickets — with writer-director Smith auctioning off two tickets Sunday for $1,000 (which he donated to benefit the Sundance Institute Labs). Meanwhile, the movie came under fire from the independent, Kansas-based Westboro Baptist Church, widely considered a hate group for its slur-filled diatribes condemning homosexuality.

The film centers on a homophobic preacher who uses
his congregation to inflict unspeakable violence on men it considers
sexual sinners. There’s gun violence aplenty, an apparent rapture and
even some anti-fascist preaching (when it comes to America, it will
either be wrapped in a flag or on the cross, the film says).

Church members announced plans to travel to Park City
to protest at the “Red State” premiere. To which the outspoken Smith
(known for films including “Clerks,” “Chasing Amy” and “Dogma”) swiftly
responded with an entreaty to his fanboy legions to organize a
counter-protest.

The two tribes massed outside Park City’s
Eccles Theatre twice on Sunday, facing off with pickets, chanting
slogans and singing songs in a strange display in which hate speech was
met with absurdist humor.

From 2 to 3:30 p.m., five Westboro
Baptist Church members holding signs with such slogans as “God hates
America” rallied near the theater while a group of about 100 mostly
high school-aged kids — who had organized themselves via Facebook and
Twitter — stood jeering just a few feet opposite them with posterboards
saying “Shut up and dance” and “God hates signs.”

The Westboro protesters and a smaller group of about
60 counter-protesters returned in the evening, witnessed this time by a
gaggle of video crews, photographers and reporters and hemmed in by a
contingent of police.

Asked what motivated her to picket a film she had not seen and admittedly knew little about, Westboro Baptist’s Shirley Phelps-Roper explained her rationale for traveling from Topeka, Kan., for the event.

“This is just a beautiful preaching opportunity,” Phelps-Roper said. “Kevin Smith can keep mocking and scoffing but we’re just going to climb on his back.”

On the other side of the divide, Kya Palomaki, 17, and Alex Falten, 18, both seniors at Park City High School where the Eccles Theatre is located, exhorted their classmates to sing Katy Perry’s hit “I Kissed a Girl” to drown out the Westboro protesters’ original composition “God Hates America.”

“We think they are spewing nonsense,” Palomaki said. “So we’re spewing nonsense right back at them.”

When Smith walked up at 6:10 p.m.,
the event escalated into a full-on media circus. Girls screamed out
offers of sex. Cars honked. Cameramen converged as police jostled
journalists. Flashbulbs popped; everyone, it seemed, was shouting.

A guest walking past the Westboro Baptist protesters
was overheard to remark: “They’re only making the movie more popular.
What idiots!”

Smith had announced before the festival that he
would auction off the theatrical distribution rights to “Red State” in
the theater’s lobby like an antique desk being hawked at Sotheby’s. During his obscene joke-filled introduction at Eccles, Smith warned that the movie, which stars Michael Parks, Melissa Leo and John Goodman, wasn’t humorous like “Chasing Amy” or “Dogma.” “This is hands down a horror movie — like ‘Jersey Girl,'” he quipped.

The film begins with the abduction of three young
boys, who are to be sacrificed for their libidinous transgressions.
Parks’ preacher character is clearly shaped in the mold of Westboro
Baptist founder Fred Phelps. But then Smith takes the story to Waco, Texas — not physically, but metaphorically, as the church starts to resemble David Koresh’s apocalyptic, armed-to-the-teeth Branch Davidians.

Ultimately, “Red State” played to a good but not
great reception. A reviewer for Cinematical noted “all the politics,
preaching and gotta-slide-them-in-there sex jokes sort of overwhelm the
movie to the point that it feels scattered.”

The Hollywood Reporter, meanwhile, appreciated “Smith’s irrepressible irreverence” and “freewheeling subversion.”

Soon after the movie ended, Smith said he had ditched the idea of a true public auction, sold the film to himself for $20,
and announced that he would release it. On Monday, the filmmaker said
that tickets would go on sale Friday for when “Red State” goes on
“tour” in March, screening in such cities as New York, Denver, Boston and Chicago.

“The fans are the ones who got us to make this film,
and they’re going to be the ones who help us get it seen,” he said
after the screening.

“Red State” might have been a difficult sale for any distributor. Harvey Weinstein,
whose Miramax Films distributed “Clerks” and several other Smith
movies, waited for Smith in the Eccles lobby, to see if the auction
would happen. When Smith announced his self-distribution news inside
the theater, Weinstein and a few other buyers left the Eccles, and
piled into their SUVs to go see other movies. By that time, the
protesters were long gone.

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