Here in Boulder, our connections to California are rampant with many former California residents, and a college campus that is often referred to as “The University of California at Boulder.” And each April, many Boulderites make the trek to Indio, California for the Coachella Music Festival. The 2011 lineup featured Kanye West, Arcade Fire, The Strokes, Mumford and Sons, and many more top-notch artists. On Tuesday, May 31 Coachella announced via a press release on their homepage that there will be double the fun in 2012. The festival will now be held over two consecutive weekends, with Coachella round one April 13-15, and round two April 20-22. Their aim is to “produce two identical festival weekends….same lineup, same art, same place, different people.”
Coachella 2011 sold out in record time; in less than a week all the tickets were gone and disappointed festivarians spent the next few months scouring the Internet for their passes. The plan for 2011 should allow for twice as many attendees, as well as twice the income for the festival promoters. But this announcement raises questions about how two duplicate festivals will be produced; will artists attempt identical sets? Will die-hard Coachella fans want passes for both weekends?
Coachella’s announcement could set a new standard for large-scale music festivals. Will Bonnaroo or Lollapalooza be the next to jump on this model for increased revenue?
Passes go on sale beginning Friday, June 3 at 10am Pacific Time until the following Friday, June 10 at 10pm.