When Krewella first started talking about signing to major label Columbia Records, the group left no room for confusion on its demand for creative control over its music. “That was a huge priority,” says Yasmine Yousaf, one of Krewella’s two singers. “When we signed to Columbia, it was one of the first things we said. It was like ‘Guys, we’re really headstrong. We’re kind of the assholes if you want to take the creative shit away from us.