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Home / Articles / News / News /  Xcel: Leaked campaign document is a fake
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Wednesday, October 26,2011

Xcel: Leaked campaign document is a fake

By Jefferson Dodge

Xcel officials are challenging the authenticity of a document reportedly sent to a Boulder City Council member outlining the company’s anti-municipalization campaign strategy, dating back to last spring.

The document, titled “Draft for Internal Discussion,” is undated and unsigned. It was reportedly delivered anonymously to a Boulder City Council member.

The document, which lists dollar amounts to be spent and key players involved, concludes by saying, “We plan to win the election, at all costs.”

The document states that Xcel intended to begin a “quiet, active campaign” in March, well before the company brought its wind-energy proposal to city officials, and well before a municipalization question was placed on the ballot.

That fact alone should prove that the document is a fake, according to Xcel Regional Vice President Jerome Davis, who says the wind deal wasn't done until a couple of months later.

“That really wasn't put in place until probably sometime in May/June,” Davis told Boulder Weekly. “That in itself ought to just be enough.”

In a prepared statement, Davis added, “We have checked with our Boulder team, and no one on the team had seen the document before. We also checked with our consultants, and they informed us that they have not seen this document before. The document contains numerous factual inaccuracies and does not reflect our campaign strategy. We believe this is a fake document that is being used as some type of campaign trick. We have and will continue to fully disclose our campaign expenditures as required by the county clerk.”

The document lists expenditures of $2.75 million for consultants like David Kenney of The Kenney Group, a $125,000 retainer for Matt Moseley (former communications director for the Colorado Senate), up to $2 million for Boulder Tomorrow and an advocacy group that was yet to be named, and $350,000 for Oregon polling firm RDD Field Services.

Davis told Boulder Weekly that the dollar amounts are inaccurate as well.

“That’s the kind of dollars they spend on a presidential campaign,” he said. “It doesn’t cost that much to poll in Boulder.”

He declined to go into detail about how the players and dollar amounts listed were inaccurate.

“This comes out of nowhere a week before the end of the election,” Davis said. “This is, in our world, what is known as an October bomb. … It’s a bogus document.”

The person who provided the document to Boulder Weekly, who asked to remain anonymous for fear of retribution, said the City Council member had provided it to her because she volunteers for the pro-municipalization campaign. She told Boulder Weekly that neither she nor the city council member have verified its authenticity, but she maintained that much of the information in the memo is true. She also acknowledged that it could have been fabricated.

The full, unedited text of the document in question appears below:

Draft for Internal Discussion

We plan on beginning a quiet active campaign in March 2011 --  Jerome Davis (VP) as the public presence directing the Boulder campaign, which is led by Roy Palmer, Doug Benevento, Craig Eicher and Paula Connelly making the campaign decisions internally and meeting weekly with our consultants, listed below. David Eves is designated as the objective voice of Xcel to bring this plan into fruition. Other consultants and participants for the campaign are identified and include:

David Kenney of the The Kenney Group. David is an accomplished political campaign strategist, working for numerous Democratic candidates including former Governor Bill Ritter, Jr. and Mayor John Hickenlooper. David also participated in the Obama campaign, and has key contacts in Boulder. Preliminary Budget: $2, 750, 000, which includes hiring of certain key consultants, including the social media agency for intelligence purposes on a monthly retainer from March through December.

Matthew Moseley, Intermountain Corporate Affairs. Matt served as communications director for the Colorado Senate under President Joan Fitz-Gerald, lives and works in Boulder and is viewed as a community leader. Preliminary Budget: $125, 000 (retainer)

Boulder Tomorrow. We have participated and funded this group since its inception, and will increase our funding for the balance of the cities efforts. Boulder Tomorrow is discussing engaging David Miller and Ken Wilson and forming an advocacy group, yet to be named. Matt Moseley and Craig Eicher are leading these discussions. Boulder Tomorrow has a stigma, so this group may well be the primary vehicle for advocacy pieces, direct mailers, advertisements in the local media and hiring technical consultants. RFPs will be issued for the consultants through Boulder Tomorrow. Boulder Tomorrow will not be an advocacy group, and need not file reports with the city of Boulder. However, we believe the citizen advocacy group must meet Boulder reporting obligations. Preliminary Budget: up to $2, 000, 000 to be delivered between these two organizations.

Oregon-based RDD Field Services is one of our polling firms. Budget: $350, 000

We plan to begin the quiet industry/CU leader polling/persuading campaign mid-April (discussions with Boulder Chamber, Boulder Tomorrow, Downtown Boulder, Inc., IBM, Roche, CU, Ball, Covidian) and build each month through the election.

Our team of internal and external consultants will analyze this quiet industry leader data, the social media intelligence, and develop the messages to win the middle.

The Tier 1 Stick Strategy (quiet campaign).

From our social media intelligence and initial discussions, the campaign themes initially expected to persuade the business community and middle voters will be poll and social media tested.
- Xcel is the low cost provider
- Xcel can increase renewables, highest renewable % in US
- Xcel commits to keep large industrial rates low
- Xcel responsible by nature
- Xcel is a known commodity, City of Boulder is not
- The Boulder City Council is a fringe group
- The Boulder City staff do not have the expertise to run a utility
- The City of Boulder cannot be trusted to run a utility
- Boulder group are a bunch of left wing zealots
- If muni passes, litigation for 5 to 7 years, like Las Cruces-a long, multi-million dollar battle with no end.
- If muni passes, and city spends millions on legal fees, and by chance the city wins, the end result will be higher rates and no system reliability.

The Tier 2 Carrot Strategy (subject to voter and PUC approval).

We have only discussed the Tier 2 plans very privately with the PUC members individually at this point, and plan to meet with the City staff.
1. 20 year franchise in Boulder with a special PUC regulated system--need PUC authority so it's not going to be a "Boulder special generation system" franchise agreement.
2. Within existing Tariff 2%, but not repeatable by any other franchises-Xcel needs this to discourage other cities.
3. Special Boulder generation system with 70% renewables gas service in the 2012-2020 timeframe. Wind RECs to the city.
4. Rates competitive but slightly higher than the balance of the Xcel system, mainly to discourage other cities from pursuing this special Boulder system.

The Tier 3 Strategy.

We plan to win the election, at all costs.

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That's sick.

Vote however you want, but please examine the facts first. A few pro-muni people are using innuendo, intimidation, and political attacks - this does not help their cause, as voters can imagine what it would be like when City Council is in charge of supplying their power, and they want to enforce their own political agenda's.



While Xcel's character has been called into question for the past year, this election has brought out the lack of character of proponents also.  Now we know they are also capable of falsifying energy reports, municipalization documents and making claims that just are not true. Establishing Boulder Light and Power will just lead to more of the dirty politics that have been happening so far. 



It's unfortunate that some on the Yes side are more interested in making personal attacks that are false and unwarranted than talking abou the real issue which is putting Boulder on a path towrds more renewbale energy. It's perfectly fine to have a difference of opinion about how we are going to get to more renewables and when, but this type of campaiging is just childish.



Whether or not some of the numbers in this document are correct, the content is legitimate. Everything that is discussed in this memo has been done by the Xcel campaign and its "community group" counterparts, so I see it more as a checklist of what the outside monopoly that is Xcel has actually done already to bring our community and its goals down. Why aren't more people outraged that they are coming in and using self-serving, manipulative, negative tactics against us?



The only dirty tricks that I have seen in this campaign are coming from the Pro-Muni side.  Sign stealing, Pomerance's accusations and now this fake document.  Come on... Who doing the Fear Mongering Now?