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Wednesday, October 13,2010

CNN plunges to worst ratings in more than 10 years

By McClatchy-Tribune News Service

This whole reinvention thing hasn't started well for CNN.

The network on Monday dipped to its worst nightly prime-time average in more than 10 years. An average of 327,000 total viewers tuned in from 8 to 11 p.m. EDT, according to the Nielsen Co. That's the lowest since May 8, 2000 (326,000).

Larry King, in his final weeks as host in the 9 p.m. slot, delivered just 196,000 viewers for an interview with Afghanistan leader Hamid Karzai — the program's lowest total in more than 10 years.

Amid another rejiggering aimed at fixing viewership problems, CNN's lineup has also been hurt by the premiere last week of "Parker Spitzer," hosted by former New York Gov. Eliot Spitzer and columnist Kathleen Parker, which has generated some of CNN's worst ratings in years.

As a result, CNN is left prowling for news that can boost numbers, such as live coverage of the Chilean mine rescue effort.


(c) 2010, Los Angeles Times.

Visit the Los Angeles Times on the Internet at http://www.latimes.com/.

Distributed by McClatchy-Tribune Information Services.

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No wonder. I watched the mine rescue for a few minutes this AM, and the topic of discussion was whether the miners should be allowed to smoke.That's it for me. The news channels are a joke. 24/7 drivel sprinkled w/ a smattering of news' most of which is biased. 



The problem with CNN is that they are completely alienating their base; like Africian-Americians and Hispanics who have been loyal fans who they at least believe they want go nuceuli on the negative pitch and frankely, trying to lean toward the right.  which is NOT going help their cause.   These groups of people do not want to here negative stuff about the person they vote for as President all the time.  You would think with worldly smart folks at the helm, they would get this, but they don't.  I was an advert watcher, but now, I could care less. It is sad, that they could take a great cable show and turn it in to a watch.   The way they could redeem themselves is give Soledad O'Brien a show or Roland Martin one.   They are being dumb assess